Analytics & Expenses & ROIs, Oh My!

So on an honest tip - I came into the book-ish corner of the internet, more specifically, Bookstagram because at my core, I’m just a girl who loves books. Period - end of story. Now y’all already know the story, Alanna and I got together and we created our Instagram page - @Loc’d & Lit. Fast forward four years later and your girl is still a book nerd, but she’s also a social entrepreneur grinding hard to open up a new bookstore in my hometown of the Bronx. Plot twist - say what now?!

So while Loc’d & Lit has grown by leaps in bounds in the past few years, taking care of my fourth baby (that’s what I call her now lol), has come with the need to learn a bunch of other skills that I never imagined I needed. Side bar, I went to law school because I patently hated math and I never fancied myself as a Creative. So imagine my current dismay when I find myself pouring over things like website analytics, event ROIs, corporate tax deadlines, Canva edits, and running after Alanna to document all her receipts. Not gonna lie - this ish feels wild to me, son. 

But I’m here - learning, growing and going back for bookseller certifications (because baby, when we open up this bookstore, we are going to make sure she runs right!). Even though it’s hard sometimes, I low-key really love what we have built and what I am still building with my boo-skie Alanna. I never imagined some of the experiences that we have had on this journey together, but man oh man am I grateful and inspired to keep going. Not just for myself, but for our community as a whole. So for the next few weeks, I’ll be knee-deep in newsletter planning and website organization but stay tuned because you know I’ll be bringing you guys along for every step of the journey. 

So be sure to stay up to date with all of our bookseller chronicles and make sure to sign up for our newsletter updates here if you haven’t already done so. You know what to do…LET’S GET LIT!